Over the last one and a half decades, the digital revolution has drastically changed the media landscape. Digital platforms, such as Google and Facebook/Meta, are often called social media, differentiating them from traditional media. But here we need to recognise that they are very much a part of the larger media landscape today.

Let us bring some other factual information, to begin with. Starting from Print to Digital, Television to the latest OTT, all are booming in our country in a stupendous proportion. The Government of India has increased the FDI limit from 74% to 100%. In November 2021, the Govt. further announced that it is working towards creating a National Centre of Excellence for AVGC (animation, visual effects, gaming and comics). The rapid growth of OTT channels, increased emphasis on animated intellectual property (IP) content and larger investments in VFX by studios provided animation and VFX studios with opportunities in both domestic and international markets.

Media convergence is now the latest phenomenon that is a result of the advent of technology as industries and other forms of human institutions advance into digitisation. To cater to the huge demand in the above-mentioned diversified domains, the media industry needs skilled manpower.Given that, since its inception till today, NSHM Media School is catering to the industry by providing the best skilled resources in the diversified domains of media. More than 2000 plus alumni from this department are serving the Indian media industry and even the world in the best-ever brands.

NSHM Media School represents the largest media school in Eastern India both in terms of number of students and infrastructure. The institute has always offered programmes with futuristic bend, to meet the evolving needs of the media and entertainment industry. With cutting-edge infrastructure that includes Apple Mac labs, high-end cameras including drones, a huge shooting floor, an AV van, and its community radio, 91.2 Y FM aims to provide the best to its students. An educator and a visionary, Mr Cecil Antony, Chief Mentor, NSHM Knowledge Campus firmly believes that: “Inclusion of ideas, people, diverse fields of academic enquiry and innovative ways of application unlock the floodgate of opportunities. As a successful media professional, if a learner wants to explore and embrace this idea and march ahead in life, there is simply no looking back.” With this vision, NSHM Media School always emphasised the importance of embedding cutting-edge technology in its curriculum to make the best professionals for the industry. According to Professor (Dr.) Mahul Brahma, Dean, NSHM Media School, “One can only become a successful media professional when the institution provides the right mix of academic rigour and industry exposure in its curriculum as well as in teaching-learning methodology. NSHM media school’s USP lies in successful innovation in pedagogy, international and industry exposure as well as in providing the right ecosystem to every student to follow their dream.”