If you’re serious about making an impact via social media, you’re likely using TikTok. Since 2016, the video-sharing app has gone from strength to strength. Once simply marketed to GenZ users wanting to share popular songs and dances, it’s now a powerful branding tool for businesses, entrepreneurs, and influencers.
To become influential though, you need people who will watch, like, and share your videos. Understanding how to get more followers on TikTok can be the key to unlocking video stardom. This article highlights the top tips to grow your following fast. Read on to learn more about TikTok and how to increase your followers, go live, and explore trending topics.
How to Get More Followers on TikTok: Why It Matters
Should you be concerned about your TikTok following? If you want to expand your online, the answer is a resounding, “Yes.”
For businesses interested in promoting products or services, TikTok could be a winning platform choice. According to Statista, TikTok influences $3.84 billion of spending every year. Companies can even list products directly on TikTok now, essentially utilizing it as an e-commerce tool.
You can demonstrate a product in a video and then provide a “buy now” button to draw in anyone who loved what they saw. TikTok has around 1.9 billion users worldwide. That’s a huge potential audience worth exploring.
It’s also useful to know that 54% of business owners use TikTok for brand growth and promotion. Most of these companies post at least twice a week, and many partner with TikTok influencers to expand their audience. Businesses using the platform allocate around 15% of their marketing budget for creating compelling content for TikTok (stats from Hootsuite HQ).
If you’re still figuring out how to get more followers on TikTok, try the following three methods and see how they impact your reach.
Use the TikTok Explore Feature
Explore is TikTok’s search engine. Click here and you can discover everything that’s trending on the platform right now. You’ll immediately see videos you can click on plus a horizontal list of categories to look through.
As you can see from above, Singing & Dancing still appears prominently. Plenty of people use the platform for its original purpose. However, there are many other categories here, from Beauty Care to Sports.
If you know what type of content you want to create, decide what category it falls into and search for that in the Explore tab. From here, you can see what videos are most popular, which get the most likes and views, and which accounts have the most followers. Use this data as market research for your target audience. Record your findings and use them to hone your own content. For example, if you can see that the most liked videos in your category are Duets, have a go at making one of your own.
You can also use this feature to find more accounts to follow for inspiration or partnerships. Reaching out to other growing influencers in your sphere could result in some profitable collaborations.
Going live is a top way to gain followers on pretty much any platform. TikTok has built on the concept by providing some fun features to keep viewers interacting with content creators.
The TikTok LIVE interface is user-friendly and offers viewers a live chat box and reactions that they can buy with TikTok coins. These are a virtual currency bought directly via the TikTok website. As well as fun images and reactions, viewers are given the option to gift diamonds to creators. These diamonds can be collected and exchanged for actual money that TikTok creators can transfer to their bank accounts.
TikTokers who regularly go live enter the weekly rankings, which viewers can see under the LIVE tab. The more diamonds you collect, the higher up the rankings you go — increasing your chance of gaining more followers.
Make sure you have a plan before you start a live video. Simply sitting there and smiling won’t cut it if you want more followers. Consider the best time to go live, too. You might be up and active at 3 am but the chances are, your audience won’t be. If your reach is international, think about a time when most people will be active from across various regions.
One of the biggest obstacles to going live is simply confidence. To overcome this issue, watch live videos of creators you respect and take notes. How do they structure their live streams, and how do they respond to questions in the chat? The more prepared you are, the more you’ll enjoy the experience. And if you’re happy and confident, you’re more likely to attract new followers.
Buy TikTok Followers
Did you know that you can start your career as a TikTok superstar by buying followers? Some online providers offer TikTok users the option to buy followers from genuine active accounts.
Getting started on any social platform can be tough. Accounts with very few followers can struggle to reach new followers — it’s a bit of a paradox. Buying followers can break the cycle and get you noticed as an up-and-coming star.
You may also find that even when you’ve got a significant following, growth suddenly stagnates. Worse, your follower count could drop as content trends shift. There are other instances where buying followers can help cement your reputation on the platform.
It’s usually inexpensive to get started buying TikTok followers. Many providers also allow you to buy likes and views, which are both primary factors that determine how prominently TikTok displays your videos in the Explore feature.
Combine These Tips for Continuous Growth
While each of these tips works on their own to some extent, you’ll get the biggest impact if you try all three. For most TikTok users, combining techniques is a recipe for big increases in your follower count. Having said that, you also need to make sure you’re posting high-quality content consistently. Even if you buy followers and follow every tip on how to get more followers on TikTok, those viewers won’t stick around for no reason.
Transform your following into fans by consistently creating content that’s engaging and resonates with your target audience.
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