As we battle the summer heat, the promise of cool showers keeps us going with monsoons right around the corner. But rains not only bring relief but also spells worries for homeowners. Roof leakages and dampness during the rainy season can prove debilitating if one fails to be cautious. To help homeowners prepare for the upcoming monsoons, Asian Paints has come up with an effective and robust waterproofing solution. SmartCare Damp Proof is a product that provides all-around protection from leakages and seasonal dampness. It saves customers from an endless cycle of getting other chemical waterproofing done every year by offering a one-time effective application. To promote the efficacy of the product, Asian Paints has created a television commercial featuring their brand ambassador Ranbir Kapoor and the adroit actor Manoj Pahwa.
The commercial highlights the usefulness of Asian Paints SmartCare DampProof in solving seasonal dampness and leakages from roofs and terraces through a light-hearted and entertaining musical face-off. The commercial presents Ranbir Kapoor and Manoj Pahwa engaging in a humorous Qawwalibattle. The ensuing Qawwali face-off enumerates the plight of homeowners suffering from leaky roofs and damp ceilings. Manoj Pahwa is engaged in a perennial battle to get his leaky roof fixed by getting chemical waterproofing done. But the problem persists year after year and the annual Qawwali face-offs he hosts by inviting Ranbir Kapoor to his home turn disastrous, courtesy his leaky roofs. Finally, Pahwa resorts to Asian Paints SmartCare Damp Proof which ensures superior crack-bridging and strong adhesion with its Triple Flex Armour Layer®technology and comes with an 8-year warranty. Asian Paints SmartCare Damp Proof provides him with a long-lasting solution and finally helps him say goodbye to leaky roofs.
Speaking on the occasion of the campaign’s national launch, Amit Syngle, MD and CEO, AsianPaints Ltd, said, “For decades, through our continued devotion, Asian Paints has provided homeowners with innovative solutions to create a cosy, warm, and stress-free life at home. Our unwavering commitment to our valued customers is reflected in the solutions we create for the various needs of customers. Asian Paints SmartCare Damp Proof offers homeowners a long-lasting solution to the problem of leakage and dampness from terraces. With our latest campaign, we aim at captivating viewers' attention through a Qawwali face-off between star entertainers, Ranbir Kapoor and Manoj Pahwa to emphasize the importance of fixing leakages in a timely manner. Our endeavor is to offer solutions that customers can opt for before the monsoons knock on their door.”
Bring home Asian Paints SmartCare Damp Proof before the monsoons and get rid of all your leakage and dampness problems. To know more call 80504 80504.
Disclaimer: The article has been produced on behalf of Asian Paints by the ABP Digital brand studio team.
