Madhuri Dixit, Shreya Ghoshal, and Sania Mirza have been the icons in their respective fields. The Originals, or the #OGs, as some might call them. The three luminaries are now celebrating another OG, like them, that has stood the test of time and has been revered for centuries - The Nivea Creme. This legendary white cream has remained a beloved product across age groups and the distinct blue tin is sure to be found in every Indian household. This classic and original cream formulation has truly stood the test of time, remaining unchanged as it continues to provide extra CARE for families.
In the ever-evolving landscape of skincare, where trends come and go, one cream has stood as a beacon for unwavering protection and care for over a century. NIVEA Creme, a true OG and a timeless cult favorite hence continues to hold its significance place in the daily routines of millions.
As a revered all-purpose moisturizer and a trusted brand in the skincare realm, NIVEA Creme has become an integral part of Indian skincare needs. With its rich texture and comforting fragrance, the cream has emerged as a symbol of extra care. The digital campaign, titled #TheOGs, brings alive the versatility and authenticity of the product through tastemakers across genres. The narrative accentuates how, amidst a plethora of choices in the beauty landscape, an icon like NIVEA Creme continues to symbolize enduring trust and care.
The multi-purpose cream has been a go-to for consumers seeking comfort and care - using it is a pre-shave elixir, a post-sunbathing calming solution, an effective eye makeup remover, a cracked heel rescuer or a secret to enhancing your perfume's longevity when applied to the wrist. With the colder months kicking in, the relevance of the OG cream takes center stage as a must have in your routine to lock in essential moisture and protect skin from getting dry and damaged.
Adding more insight, Sunil Gadgil, Marketing Director - NIVEA India commented, “With #TheOGs campaign, NIVEA India celebrates the timelessness of NIVEA Creme and the enduring influence of icons across multiple genres. Amidst the whirlwind of change, certain elements, much like these legendary personalities and our beloved NIVEA Creme, defy fleeting trends. The campaign stands as a celebration of the everlasting tradition of care and reliance embodied by NIVEA Creme and its iconic blue tin - inviting everyone to partake in a story of timeless original extra care that’s stood the test of time”.
Behind the brand Nivea, stands Beiersdorf - a company that has stood for innovative, high-quality skin care products as well as pioneering skin research for 140 years.
This article has been produced on behalf of Nivea by ABP Digital Brand Studio.
