XLRI is set to host its marketing event, the 42nd edition of Maxi, for the first time in a virtual mode on January 30 and 31.

One of the biggest and most sought after events in the b-school circuit, the marketing fair is organised by Marketing Association of XLRI (MAXI).

With a mission to popularise the discipline of marketing at the institution; the event will witness students conducting research in disguise for various firms to study trends in market and consumer behaviour.

The 42nd edition of the fair has events including Dance Mania, a fashion show, innovative games, quiz and more.

The virtual fair will see two new events -- Cricket Mania and Photography.

On Day-1, Dance Mania for children will be organised, where no stage fright can stop them from showcasing their talent. There will be a cooking event to show off cooking skills on the same day.

The flagship event will have a fashion show- Mr and Mrs Jamshedpur.

On Day-2, the fair's long-standing vision is to bring together families.

The virtual fair will see two new events - Cricket Mania and Photography.

Registered participants can also take part in a fun-filled celebrity night with DJs.

One can groove and chill from the comfort of home with Aastha Gill in an interactive live concert at 6 pm on the concluding day of the fair on January 31.

The Marketing Association of XLRI, or Maxi as it's fondly known, is the oldest committee on campus.

A member of the association said, established in 1971, Maxi's mandate has always been simple - to popularise the field of Marketing at the institute and ensure that fun and quirkiness are an integral part of the entire process.

"This is achieved through a mix of competitive events, talks, interaction sessions, conferences, and of course, the popular fair. It is often said that marketing is something that needs to be experienced rather than studied, and Maxi uses this as one of its guiding principles," said the member.