xNARA is a healthcare company focusing on creating personalized supplement profiles for its clientele headquartered in Singapore. They focus on customizing supplement regimens through comprehensive assessments of each individual's distinct characteristics, yielding precisely calibrated solutions that cater to specific requirements and preferences.
In an interview with BioTuesdays, Professor Rafi Ahmad, Ph.D., Chief R&D Officer and founder of xNARA, emphasizes that our understanding of health encompasses DNA, gut profile, and lifestyle factors, such as nutrient processing, absorption, and metabolism. Leveraging state-of-the-art science and technology, xNARA provides personalized nutritional and probiotic solutions that cater to individual nutritional needs, thereby obviating the necessity for multiple generic supplements from various sources.
As per President Raju Gandhi, influencers with tens of millions in a collective audience endorsed xNARA as both as a brand, independent of any product campaign. This endorsement aimed to strengthen the overwhelmingly positive market sentiment and preserve the authenticity of the business's reputation.
Maheep Kapoor, mother of star Shanaya Kapoor, called it a "game-changer for her health" on social media to her 834,000 followers. Additionally, over 1000 influencers (all reposted on social media highlights and other streams) came out in support of xNARA, calling it a brand with "innovative solutions" that fosters "trustworthy partnerships" and "of high ethical standards", with some calling it their "wellness buddy".
Recently xNARA, as detailed by Mid-Day magazine, 'secured a total of $90,000 in settlements from three influencers who faced legal repercussions after issuing harmful statements on social media about xNARA.' The magazine also highlights that 'these agreements were overseen by the Indian police and attested by legal authorities under police supervision, ensuring their compliance with legal standards.'
xNARA's pay-for-performance model according to Zee News India "ensures that influencers are compensated based on their content's performance" and is "outlined in detailed agreements and contracts, fostering transparency and setting clear expectations for both parties involved".
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