Meet xNARA. In an exciting turn of events, the renowned Bollywood celebrity and fashionista, Maheep Kapoor, has given her resounding endorsement to xNARA, a pioneering brand that is making waves in the world of health and wellness. Kapoor, known for her impeccable style and commitment to a healthy lifestyle, has labelled xNARA as a 'gamechanger' for her; further solidifying the young, D2C brand, which just launched last month, position as a frontrunner in the health supplement market in India.
According to Chief R&D Officer and Indo-Norwegian professor Dr. Rafi Ahmad, xNARA’s flagship product, Complements, has taken personalized nutrition to a whole new level. Unlike the conventional one-size-fits-all approach to health supplements, Complements is tailored to meet the unique needs of each individual. This personalization is achieved through a comprehensive online assessment that considers an individual's health profile, lifestyle, goals, and deficiency characteristics. The result is a dietary supplement formula that is precisely designed to cater to specific health needs; consisting of up to 165 ingredients. With sixty sachets shipped to customers monthly for just Rs. 1,099, it’s a schedule of a nutrition sachet and a probiotic sachet daily.
Celebrity Endorsements: A Stamp of Approval
Maheep Kapoor's endorsement of xNARA comes as a testament to the brand's effectiveness and innovation. In an industry where celebrities are highly selective about the products they associate with, Kapoor's decision to endorse xNARA speaks volumes about the brand's credibility and impact.
Kapoor expressed her enthusiasm for xNARA's Complements, saying that it is a game-changer” that provides her with “everything necessary to achieve my health goals”.
xNARA’s celebrity endorsements also extend to other influential figures, like fitness expert Abhinav Mahajan who publicly stated that ‘supplements don’t work’ unless they are ‘personalized’, citing xNARA as his choice of brand, and Shanvi Srivastava, a South Indian actress who said that she ‘loved how they personalized her supplements’.
How does it work:
According to Chief R&D Officer Dr. Rafi Ahmad, xNARA “spent over 3 years establishing its R&D excellence, allowing it to create a strong supplements brand that differentiates itself through personalization”, which took over “324,000 hours and involved us working with over 300 scientists and experts globally; including an in-house team of 75 scientists”.
Dr. Ahmad goes on to say that the team of scientists analysed over 20,000 clinically reviewed studies to find the most potent and clinically accredited ingredients, from across the US, Europe, and India”, and match them to “thousands of data points we collect about an individual’s health intricacies” to create their own personalized supplements formula.
Today no customer has a repeat formula, according to Dr. Ahmad, “We understand that everyone is different physiologically, biologically and psychologically, and these differences, play a role in selecting which ingredients are right for us and in what quantity, to truly achieve optimal health for every individual”.
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