Metro Railway Kolkata has earned Rs 19.45 crore as non-fare revenue in the financial year 2021-22.
“This has been very significant in the Covid year when normal Metro services were suspended for about two months in 2021-22,” stated the carrier authorities in a press release.
The Metro railway has generally been dependent on passengers revenue.
However, lately, the carrier authorities have taken multiple steps to increase its non-fare revenue.
In its bid to increase non-fare income, Metro authorities have co-branded 10 of its stations in the North-South and East-West corridors.
Kolkata Metro signed a memorandum of understanding last month with the International Institute of Hotel Management (IIHM) for the co-branding rights of the Park Street Metro station, which will be renamed IIHM Park Street Metro. The LICI City Centre Metro station has already been inaugurated.
Apart from co-branding stations, the carrier authorities have emphasised advertising inside and outside the Metro rakes and on the sidewalls of the escalators.
Kolkata Metro has also earned a substantial amount of non-fare revenue from installing food kiosks and ATMs of different banks on the Metro premises and smart card branding as well.
