Senco Gold & Diamonds has launched its latest campaign Nazar Na Lage, which also celebrates Mother’s Day (May 14). Besides saluting the spirit of motherhood, the campaign stresses the importance of ensuring the well-being of a mother, who is totally dedicated to making life safe and happy for her child. Every mother has a unique journey while raising her child and has to fight against many odds to ensure the best for them. The objective of the campaign is to appreciate and celebrate the role of mothers in our lives, who make it easy for us in every possible way. It focuses on the different stages of motherhood and the emotions of a mother while she helps shape her child’s life. A film made on the theme of the campaign spotlights stories and experiences of mothers, belonging to different generations, yet connected through the bond of support and understanding. It also highlights how mothers have been protective towards their children, at the same time charting their own paths and achieving success on their own journeys.
A moment from the launch ad for the ‘Evil Eye Collection’ from Everlite by Senco Gold & Diamonds
A glimpse of the ‘Evil Eye Collection’
Mothers are the backbone of society and have a natural instinct to protect their children all through their lives. The campaign’s use of the phrase ‘nazar na lage’ which means ‘let no evil eye harm you’ emphasises the fact that mothers should also be protected against danger and evil. As part of this campaign in celebration of motherhood, Senco Gold & Diamonds has also unveiled a new line of jewellery named ‘Evil Eye Collection’ under its Everlite brand. Each piece of this collection is stylish, elegantly handcrafted and affordably priced as well. The new jewellery collection was inaugurated alongside a one-minute audio-visual of a son gifting jewellery from the ‘Evil Eye Collection’ to his mother as an appreciation of her efforts, underlining the central idea behind the launch of Senco’s new range. As part of Mother’s Day celebrations, Senco Gold & Diamonds is also offering attractive discounts on making charges of gold, diamond, platinum and silver jewellery and gemstones, which can be availed till May 21 at all its showrooms.
“Mothers are the pillars of a family and they nurture a child and support them through adulthood and beyond. It’s a mother who understands every need and requirement of a family and encourages a child to their full potential. We at Everlite from the house of Senco are paying tribute to such mothers through our new campaign #Nazar Na Lage where we are hopeful that mothers do not fall prey to evil eyes. Also, to commemorate this special occasion, we have launched a special jewellery collection,” said Joita Sen, director and head of marketing, Senco Gold & Diamonds.