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Guzel on Camac Street is a one-stop shop for all your fashion needs

Spread over 1,000sq ft, the store is the brainchild of Priyanka Varma

Farah Khatoon Published 09.01.23, 10:12 AM
Guzel has saris for festive occasions in fabrics like silk, georgette and more with heavy embroidery and zari work. The range also includes handwoven saris. #alwaysclassy

Guzel has saris for festive occasions in fabrics like silk, georgette and more with heavy embroidery and zari work. The range also includes handwoven saris. #alwaysclassy Pictures: B. Halder

Located on Camac Street, Guzel is the newest spot for all your sartorial needs. Whether you need a gorgeous bridal lehnga or a trendy co-ord set and a heavily embroidered sari or a detailed Anarkali, Guzel has it all. Spread over 1,000sq ft, the store is the brainchild of Priyanka Varma.

“My jewellery business is over two decades old and it’s running smoothly. And since I am a person who cannot sit idle, I decided to venture into this new segment of fashion. So, Guzel is essentially a bridal store and has everything that a woman needs for all the occasions attached to the wedding. Whether it’s a heavy lehnga or a light one, an Indo-western dress or a gown or a western dress, this is a one-stop shop and it takes away the hassle of hopping to multiple stores,” said Priyanka who studied fashion designing during her college days.

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The USP of Guzel is its craftsmanship and prioritising comfort. Her lehngas are dressy yet comfortable, like her linen lehngas. The Telegraph gets you the first look.

Guzel also stocks trendy Indo-western, ethnic as well as western wear.

Guzel also stocks trendy Indo-western, ethnic as well as western wear.

Priyanka, with her latest edit.

Priyanka, with her latest edit.

Blush pink is the shade for different ensembles in this section of the store.

Blush pink is the shade for different ensembles in this section of the store.

What: Guzel by Priyanka Varma

Where:24 Camac Street, Camac Square, Suite No 204, 2nd floor, near Vardaan Market

Timings:11am to 8pm

Price point: Rs 12,000 onwards

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