The rise of the knitwear trend doesn’t really explain the popularity of crochet fashion. In case you still haven’t figured it out, the two crafts — peak cottagecore in their own right — are quite different from each other. While knitting needs two needles, crochet is done using one crochet hook which is used to knot and loop the yarn to create intricate patterns.
The return of crochet
The crochet trend made a strong comeback in the 2019 Spring runways as luxury labels like Chloe, Ulla Johnson and Michale Kors expanded upon the homespun look. The crochet’s relevance is still going strong in 2022 as old-school styling and slow-produced trends experienced a surge in the post-pandemic market.
(L to R) Hailey Beiber in an Emily Levine hat, a crochet bikini by Priyanka Mukherjee’s Lemoncello, Fatima Sana Shaikh in a crochet crop top
Why is crochet still cool?
Crochet is hardly new and its adaptability may be the key to its ongoing relevance. While it has been used to make coasters and table mats (and even the polarising jug cover!) in every Bengali household, it’s easy to see why high fashion would deem it a worthy option, considering the rise in utilitarian fashion.
From bikini tops and clutch bags to bucket hats and totes, the crochet can fit into almost any fashion memo!
The crochet’s popularity also has a connection with the modern shopper’s love for slow fashion. Crochet is labour-intensive and can’t be authentically produced on a macro scale. It doesn’t just boast artisanal value but the trend also encourages and promotes ethical and upcycled production.
Crochet seems to have found its footing in everyday life as millennials and Gen Z realised the power of creative expression with this craft. Homegrown crochet artists and emerging labels are offering Pinterest fits and offering buyer-friendly customisations. Here are the Instagram labels that can fulfill your crochet needs this season:
Lemoncello
Priyanka Mukherjee’s slow fashion label can make all your Mediterranean beach fantasies come true! The designer started her brand in 2021 with a focus on body-positivity. Having been raised in a small town where women were shamed constantly, her brand philosophy is centred on breaking the shackles of moral policing.
“If I had stumbled upon a modern crochet store while growing up in India, I'd have been delighted! Therefore trying to cater to that segment of shoppers who appreciate conscious and sophisticated differentials which don't burn a hole in the ozone layer (and of course your pocket),” the designer shared.
The Crochetery by Harshini Ramesh
If you can think of it, Harshini can crochet it! From cross-body bags and beanies, to laptop sleeves and baguette bags, the designer can crochet just about anything. Based in Vizag, this brand aims to create slow fashion pieces that are simple yet timeless.
Ramesh also makes stuffed crochet toys that are adorable. If you’re just joining the crochet trend, get your hands on her crochet tops that will make a great addition to your closet.
Crochet Curio by Sakhi Rana
Need some Vitamin Y2K? You came to the right place! Using popular Y2K-minded patterns like chequered print and abstract detailing, this brand is producing chic, party-ready numbers.
(L to R) Strawberry Kiss Cardigan and Dahlia Bucket Hat; Custom order baguette bag by Crochet Curio @_crochet.curio_/Instagram
Find them here.
The Crochet Studio
This independent label offers crochet jewellery and the pieces are nothing short of collectables. Along with jewellery, this brand also creates delightful knick-knacks like bookmarks and AirPod covers to add a dash of colour to your daily dressing.
(L to R) A Dachshund bookmark, an owl AirPods cover and crochet earrings
The brand’s goal is to revive the art of crochet with quirky designs that appeal to all generations making sure that everyone has a crochet piece for their style and aesthetic.
Find their brand here.
Preach by Priyanka Toprani
Toprani’s mosaic bralettes and Shinzo corset tops are designed to give you the hot girl summer you’ve always wanted. Her tops are playful, cheeky and ultra-modern. From bandeau-style numbers to bikinis and halter tops, the artist crochets them all.
Knit in a variety of flattering patterns, the label’s tops usually rely on gorgeous monochrome designs and a blend of complementary colours.