Actor Samantha Ruth Prabhu on Sunday announced her foray into production with the launch of her banner Tralala Moving Pictures.

Samantha, the star of Telugu and Tamil films such as "Eega", "Mahanati", "Mersal", and "Super Deluxe", and "Prime Video series "The Family Man 2", shared the news on Instagram.

"Very excited to announce my production house, Tralala Moving Pictures @tralalamovingpictures," the 36-year-old actor said.

Samantha said her production house will aim to produce "content representative of new age expression and thought".

"A nurturing space which invites and encourages stories that speak to the strength and complexity of our social fabric. And a platform for filmmakers to tell stories that are meaningful, authentic and universal. (Inspired from one of my favourite songs growing up. Brown girl is in the ring now...)," she wrote.

For her production venture, the actor has partnered with Hyderabad-based entertainment company Mandoa Media Works.

"We are stoked to have partnered with someone with such immense experience in the world of entertainment and showbiz. We will be looking at content around film, web & TV, and various formats, both fiction and non fiction," said Himank Duvurru, Samantha's partner and founder of Mandoa Media Works.

"What's really getting us excited about this new beginning is to be able to bring forth concepts that are new, unique, thought provoking and entertaining. This partnership strives to bring an inclusive and efficient approach to filmmaking," he added.

On the acting front, Samantha was most recently seen in Telugu movie "Kushi", opposite Vijay Deverakonda. She will next star alongside Varun Dhawan in the India chapter of Prime Video's global series "Citadel".

Except for the headline, this story has not been edited by The Telegraph Online staff and has been published from a syndicated feed.