Toyota Kirloskar Motor (TKM) India sold 46,222 cars that were launched under a tie-up with Suzuki.
Toyota Motor Corporation and Suzuki Motor Corporation had entered into a global alliance whereby they agreed to share and cross-badge products in the Indian market.
Toyota has been selling the Glanza, which is a Suzuki Baleno cross-badge, and the Urban Cruiser which is a SuzukiVitara Brezza cross-badge.
Glanza, which was launched in June 2019, sold 17,946 units that year and 20,676 units in 2020. The Urban Cruiser launched in October 2020 has sold 7,600 units till December.
Speaking about the alliance products on the sidelines of the launch of the revamped Fortuner, Naveen Soni, senior vice-president, sales and marketing, said, “Alliance products allow the customer to experience the Toyota experience at a much lower price point. Then he or she upgrades to buy another Toyota product in the future.”
When asked if alliance products outsold Toyota’s own products, Soni said: “At present, the ratio of sales of alliance products and our own products is 50:50.”
