Kolkata, June 18: Adgully's CMOs' Charcha - Kolkata Chapter concluded with remarkable success, drawing over 500 industry experts to The LaLit Great Eastern, Kolkata, on June 14, 2024. This premier event for marketing professionals served as a powerhouse of knowledge, inspiration, and unparalleled networking opportunities.
The highlight of this year's event was the inaugural Marketing and Advertising Awards (MAA), which recognized and honoured the brilliance and impact of marketing professionals and agencies demonstrating excellence within specific regions. With over 300 nominations, the MAA Awards celebrated more than 100 winners, showcasing the best talents and achievements in the industry.
Event Highlights:
Popular Brand Persona Of The Year: Priyanka Sarkar
Best Actor Of The Year (Male): Prosenjit Chatterjee
Best Actor Of The Year (Female): Ishaa M Saha
Best Stylish Icon Of The Year (Male): Anirban Bhattacharya
Best Stylish Icon Of The Year (Female): Nussrat Jahan
Most Popular Actor Among Gen Z (Male): Yash Dasgupta
Most Popular Actor Among Gen Z (Female): Ritabhari Chakraborty
Rising Star Of The Year (Male): Arjun Chakraborty
Best AD Director Of The Year: Dhrubo Banerjee (Berger, Lifebuoy)
Best Entertainment Jodi Of The Year: Koushani Mukherjee & Bonny Sengupta
Media & Entertainment Company Of The Year: SVF Media
Brand of the Year: Zee Bangla
Agency of the Year: Three Fourth Solutions
Agency of the Year (Adgully Choice): SOS Ideas
"The overwhelming success of Adgully’s CMOs' Charcha - Kolkata Chapter is a testament to the dynamic and evolving landscape of our industry. The event not only highlighted the brilliance of marketing professionals and agencies but also emphasized the power of technology and data-driven strategies in shaping the future of marketing. It was truly inspiring to witness the vibrant exchange of ideas and the celebration of excellence," said Bijoya Ghosh, founder-CEO, Adgully.
She further said: "The debut of the MAA Awards at this year's CMOs' Charcha marks a significant milestone for us. It's an honour to recognize and celebrate the outstanding contributions of marketing professionals and agencies. Their innovative and impactful work sets a high standard for the industry, and we are proud to provide a platform that acknowledges their achievements."
The vibrant city of Kolkata provided an engaging backdrop for this insightful gathering. The 2024 edition, themed “Marketing Renaissance: Charting the Future in an Evolving Media Landscape,” focused on modern marketing strategies, emphasizing the power of technology and data-driven approaches shaping the future of the industry.
Babita Baruah, CEO of VML, kicked off the event with a compelling keynote address on ‘Charting the Future for Agencies in an Evolving Marketing Landscape,’ setting the tone for the day's discussions. This was followed by a thought-provoking panel discussion on ‘Powering Start-Up Ecosystem - The East Side Story,’ which highlighted the aggressive growth and unique strengths of the start-up sector in the East markets.
Throughout the day, attendees engaged in workshops, keynotes, and panel discussions, gaining practical takeaways and real-world examples to implement successful marketing campaigns in the Kolkata market. The event underscored the importance of regional trends, challenges, and opportunities, with a dedicated focus on the East and North-East markets.
The overwhelming success of Adgully’s CMOs' Charcha - Kolkata Chapter reflects the dynamic and evolving landscape of the marketing industry, especially in India's East region. With tremendous support from Kolkata and enthusiastic participation from industry leaders, the event has set a new benchmark for future editions.
This article has been produced on behalf of Adgully's by ABP Digital Brand Studio.
