In the middle of the Ukraine war, that old question, sort of posed by Shakespeare, has popped up gain: “What’s in a name? That which we sell as Chicken Kiev/ By any other name would taste as delicious.”

Actually, no. The supermarket chain Sainsbury’s has struck at President Putin by announcing its decision to rebrand Chicken Kiev henceforth as Chicken Kyiv.

Kiev is the way Russians spell the capital of Ukraine, while Kyiv is indigenous and preferred by Ukrainians.

Chicken Kiev/Kyiv is a dish made of chicken fillet pounded and rolled around cold butter, then coated with egg and bread crumbs, and either fried or baked.

A spokesperson for Sainsbury’s confirmed to The Telegraph: “We stand united with the people of Ukraine. We have reviewed our product range and have decided to remove from sale all products that are 100 per cent sourced from Russia.

“This means that from today we will no longer sell two products — Russian Standard vodka and Karpayskiye black sunflower seeds.

“We are also re-naming ‘Chicken Kiev’ to ‘Chicken Kyiv’ and the new packaging will be available in the coming weeks.

“We have also reviewed all JJ Whitley (vodka) products which are currently made in Russia. We support their announcement earlier in the week that they are moving all production to Chorley (in Lancashire) in the UK by the end of this month and will therefore continue to sell those products.”

Tesco and Morrisons are also said to be considering renaming Chicken Kievs.

Grocery store Co-op announced that Russian Standard vodka has been taken off sale “with immediate effect” as the brand is “overtly marketed as being Russian” and is produced in the country.

Shoppers have taken to Twitter to complain that many supermarkets, including Tesco and Asda, are still selling Russian Standard and JJ Whitley Artisanal Vodka, which are both made in Putin’s birth city of St Petersburg.

One customer tweeted to Tesco: “Still selling Russian vodka I see.”

Another, Chris Roberts, asked: “Tesco why are you still selling Russian Vodka. Take it off your shelves. And promote Polish Vodka. If Ikea can close its stores in Russia surely you can do this small step. Show some solidarity with Ukraine take the lead here.”

And a third raged: “It appears Tesco and probably other supermarkets are willing to put the profits from the sale of Russian Vodka and other products in their stores before the lives and well-being of the Ukrainian people. You should remove these now!”

Jaguar Land Rover, HSBC, BP and Shell are all getting out of Russia and fast fashion giant Asos will no longer sell to Russian customers, following Adidas and Nike’s decision to stop trading there.

Mastercard and Visa have blocked Russian institutions from using its payment systems.