The floor in front of the stage at Robert’s Western World, a beloved lower Broadway honky-tonk in Nashville, Tennessee, was packed on Thursday afternoon.

But even with country music superstar Luke Bryan and multiple other musicians on hand, the centre of attention was governor Bill Lee and his Elvis Act.

And Lee did not disappoint, signing into law the Ensuring Likeness, Voice and Image Security Act, a first-in-the-nation bill that aims to protect musicians from artificial intelligence by adding penalties for copying a performer’s “voice” without permission.

“There are certainly many things that are positive about what AI does,” Lee told the crowd. But, he added, “When fallen into the hands of bad actors, it can destroy this industry.”

The use of AI technology — and its rapid-fire improvement in mimicking public figures — has led several legislatures to move to tighten regulations over AI, particularly when it comes to election ads. The White House late last year imposed a sweeping executive order to push for more guardrails as Congress wrestles with federal regulations.

But since this is Tennessee, the focus was unsurprisingly on the toll it could take on musicians in Nashville, Memphis and beyond. Lee’s office said the music industry generates billions of dollars for the state and supports more than 61,000 jobs and upward of 4,500 venues.

Several leading musicians, recording industry groups and artists alliances rallied around the bill this year, warning about the dire consequences of AI.

“I’ve just got to where stuff comes in of my voice, on my phone, and I can’t tell it’s not me,” Bryan said Thursday, adding that “hopefully this will curb it, slow it down”.

Chris Janson, a country singer and songwriter who recounted the time he spent working gigs on lower Broadway, the area downtown where many of the city’s honky-tonks are concentrated, told lawmakers and supporters that “we are grateful for you guys protecting, and you ladies protecting, our community, our artist community”.

Tennessee first intervened to protect an artist’s name, image and likeness with a 1984 law, which came as the Elvis Presley estate was battling in court to control how the musical legend’s name and likeness could be used commercially after his death. The version signed into law on Thursday adds to that measure.

The new law passed through the legislature unanimously, a remarkable feat for a rancorous body that has spent weeks fighting — at one point, almost literally — over the smallest of slights and policy changes.

The decision to hold a bill signing at a honky-tonk was a first for many there, and it was an unusual scene for Lee, a more reserved public figure whose suited security detail visibly startled a couple of tourists outside the venue.

Inside, fried bologna sandwiches — the cornerstone of the Robert’s $6 recession special — sizzled on the stovetop as Lee spoke. Republicans and Democrats alike sported “ELVIS Act” pins and applauded when Lee and top Republicans received framed platinum records recognising the act’s signing.

State Senator Jack Johnson, the majority leader, reminisced about celebrating his bachelor party at Robert’s, while Lee described a fondness for incognito date nights with his wife to listen to some music. And state Rep. Justin Jones, a top Democratic foe of the Republican supermajority, later posted photos of the event on Instagram.

New York Times News Service