Snap said on Wednesday that it had stopped promoting the Snapchat account of President Trump after determining that his public comments off the site could incite violence, in another hardened stance by a social media company against the President.

Snap, which makes the Snapchat app that is popular among young users, said Trump’s account would remain intact but would not be promoted on its Discover home page for news and stories.

Trump’s account was previously regularly featured on Discover, along with the accounts of other high-profile users like the celebrity Kim Kardashian, the actor Kevin Hart and governor Andrew M. Cuomo of New York.

Snap’s move is part of a toughening position by social media companies against Trump’s posts, which are often aggressive and contain threats and inaccuracies.

Over the past week, Twitter has labelled several of the President’s tweets for giving misinformation on voting and glorifying violence.

In contrast, Facebook has not touched Trump’s posts, arguing that they are newsworthy and should remain up in the name of free speech.