It was but 'a comedy of errors', when someone streaming a conference by a Pakistani minister live on Facebook, accidentally activated the cat filter, initiating a slurry of memes and humour among netizens. Stills of Minister of Information Shaukat Yousufzai and his fellow ministers with cat ears and whiskers taken from Pakistan Tehreek-e-Insaf's (PTI) provisional page of Khyber Pakhtunkhwa, went viral on social media afterwards.

The press conference was about the recent decisions made by the provincial Assembly, but the netizens could not get over the mishap. ”Who let the cats out,” said on Twitter user, while another posted: “Positive image of Pakistan is being promoted though a press conference streamed live on Facebook with cat filter on Ministers of KP province.” One Twitter user also said that Yousufzai “looks kinda cute” with the cat ears and whiskers.

Most took the situation lightly, and insisted that the 'mistake' was delightful.

Here is a selection of the onslaught of tweets that captured the 'purrfect' moment.

Meanwhile, Pakistan Prime Minister's party Tehreek-e-Insaf yesterday said that all necessary actions have been taken to avoid such an incident in the future, emphasising on strict enforcement of standard operating procedures (SOP) and protocol for live coverage by the ground teams.