Mark Burnett, the power producer who helped reintroduce Donald Trump to a national television audience with The Apprentice, is being tapped by the President-elect as special envoy to the UK in his upcoming administration.

“With a distinguished career in television production and business, Mark brings a unique blend of diplomatic acumen and international recognition to this important role,” Trump announced on Saturday.

Burnett, who was born in London, helped produce hits like Survivor and The Voice but is perhaps best known for teaming up with Trump for The Apprentice, which first aired on NBC in 2004.

Trump had been well-known in real estate and pop culture circles for decades. But the show helped again make him a household name — though Trump severed ties with NBC in 2015, the same year he launched his first White House run.

The selection of Burnett continues Trump’s trend of filling out his incoming administration with people who have high-profile backgrounds in television or politics, or both — including his choice to be defence secretary, Pete Hegseth, a former co-host of Fox and Friends Weekend, and ex-television doctor and unsuccessful Senate candidate in Pennsylvania, Mehmet Oz.

Trump’s first campaign in 2016 was rocked by allegations about his conduct on The Apprentice and other appearances during his association with NBC, notably in footage in which he said he could sexually assault women and get away with it because he was a “star”.

Almost a decade after he left his reality TV role, Trump’s television career remains central to his biography and political rise. The show presented Trump Tower to tens of millions of people as a symbol of power and success before Trump launched his first campaign from the building’s lobby.

“Mark is known for creating and producing some of the biggest shows in Television History,” Trump wrote in his statement on Burnett, listing many of his biggest hits before adding, “most notably, The Apprentice” and noting that Burnett “has won 13 Emmy Awards!”

Special envoys are usually picked by Presidents for the world’s traditional hotspots, including the West Asia — where Trump has already said he would like Steven Witkoff to fill the role. The UK, which has long enjoyed a “special relationship” with the US that makes it one of Washington’s strongest global allies, is not typically a candidate for such posts.