Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp, according to three people familiar with the matter.

The tool, known internally by Genesis, can take in information — details of current events, for example — and generate news content, the people said, speaking on the condition of anonymity to discuss the product.

One of the three people familiar with the product said that Google believed it could serve as a kind of personal assistant for journalists, automating some tasks to free up time for others, and that the company saw it as responsible technology that could help steer the publishing industry away from the pitfalls of generative AI.

Some executives who saw Google’s pitch described it as unsettling, asking not to be identified discussing a confidential matter. Two people said it seemed to take for granted the effort that went into producing accurate and artful news stories.

Jenn Crider, a Google spokeswoman, said in a statement that “in partnership with news publishers, especially smaller publishers, we’re in the earliest stages of exploring ideas to potentially provide AI-enabled tools to help their journalists with their work”.

“Quite simply, these tools are not intended to, and cannot, replace the essential role journalists have in reporting, creating and fact-checking their articles,” she added. Instead, they could provide options for headlines and other writing styles.

A News Corp spokesman said in a statement, “We have an excellent relationship with Google, and we appreciate Sundar Pichai’s long-term commitment to journalism.”

The Times and The Post declined to comment.

Jeff Jarvis, a journalism professor and media commentator, said Google’s new tool, as described, had potential upsides and downsides.

“If this technology can deliver factual information reliably, journalists should use the tool,” said Jarvis, director of the Tow-Knight Center for Entrepreneurial Journalism at the Craig Newmark Graduate School of Journalism at the City University of New York.

“If, on the other hand, it is misused by journalists and news organisations on topics that require nuance and cultural understanding,” he continued, “then it could damage the credibility not only of the tool but of the news organisations that use it.”

News organisations around the world are grappling with whether to use artificial intelligence tools in their newsrooms. Many, including The Times, NPR and Insider, have notified employees that they intend to explore potential uses of AI to see how it might be responsibly applied to the high-stakes realm of news, where seconds count and accuracy is paramount.

But Google’s new tool is sure to spur anxiety, too, among journalists who have been writing their own articles for decades. Some news organisations, including The Associated Press, have long used AI to generate stories about matters including corporate earnings reports.