On this day, Amrita Bazar Patrika, published from Calcutta, carried this advertisement on Kaviraj N.N. Sen’s hair oil Keshranjan.
“During this weather use our Keshranjan oil,” it said.
“IT IS NOT a new and untried preparation.
NOT a substitute for anything.
NOT a Follower but a Leader.
NOT only applauded but admired.
NOT only fragrant but medicated.
NOT only cooling to the brain but a Hair grower.
NOT only liked by the Ladies, the Gentry and the Aristocracy, but by all.
NOT only Complexion-Elixir, but an Energy- giver to over-worked brain.
NOT only a boon to sufferers but a household Luxury.
NOT only a nice toilet-preparation but a cure for melancholia.”

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