On this day Amrita Bazar Patrika, a newspaper published from Calcutta, carried an advertisement of Susil Malati, or “Indian Pometom”.

It read: “By its regular use the face becomes free from all sorts of eruptions. pimples and other black spots and makes the face smooth and glossy. It is a quite new article. If it be used twice daily, within a very short time black spots on face disappear for ever. It beautifies the face and hair.

“Beware of spurious imitations. When purchasing, we would request you to look to our Registered Trade Mark Dumbur. Large pot 4 annas. Small pot 2 annas. From one to twelve pots, postage, packing and V. P. Annas 7 extra.”

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