The farmers’ front of the Trinamul Congress has chalked out a plan to launch a district-wide mass contact campaign to draw support from among the agricultural sector of the Jalpaiguri district.

Christened as “Ghar Ghar Pe Charcha (interactions at households)”, the campaign would be launched later this month during the visit of Becharam Manna, an MLA and the president of the Trinamul Kishan Khet Mazdoor Congress, to Jalpaiguri.

“We want to reach out to the farmers living across the district to apprise them of the new farm law of the Centre which is detrimental to their interests. We would also explain to the farmers and others associated with the sector an array of initiatives taken by the Mamata Banerjee government for them,” said Dulal Debnath, the Jalpaiguri district president of Trinamul’s farmers’ front.

According to sources, 35 to 40 per cent people living in the district are associated with agriculture and most of them reside at Rajganj, Jalpaiguri Sadar, Maynaguri and Dhupguri.

Debnath said Manna, who would be in the district on January 24 and 25, would launch the campaign.

As teams of Trinamul leaders and workers will visit the farmers’ households, they will speak about the hike in petro fuel prices and LPG and will distribute leaflets in different languages.

Asked whether the campaign had been planned to counter BJP’s “Ek Mutthi Chawal” and “Chai Pe Charcha” — state-wide campaigns to develop contact with people, including farmers, Debnath said: “We do not believe in gimmicks like symbolic collection of paddy from farmers…..our programme has been planned to create support against the farm laws.”

The BJP has, however, scoffed at Trinamul.

“Trinamul leaders are desperate to win back people’s support and thus, they are simply imitating us. Such tactics will not work,” said Bapi Goswami, the Jalpaiguri district BJP president.