The Rath Yatra in Puri rolled out on Monday amid several pandemic curbs. But a new Bengal link was spotted on the pious occasion.

Several servitors of the Jagannath temple in Puri were seen using the gamchhas from Biswa Bangla, a brand of Bengal handloom weavers.

Devotees of the Habibpur unit of Iskcon in Nadia’s Santipur take the idol of Lord Jagannath towards his chariot on Monday. Celebrations of the second Rath Yatra in Bengal were low-key amid the ongoing pandemic, like elsewhere in the country. Telegraph photo

“The idea of Biswa Bangla was conceived by chief minister Mamata Banerjee. Now, it is clear that it is getting popular. The servitors of Puri traditionally use the best quality of handloom gamchha during the rathyatra, which are produced in Odisha. The state government (of Bengal) is happy that the Biswa Bangla gamchha has met their standard,” said an official.