Calcutta-based realtor Merlin Group announced the formal launch of a residential township called RISE in Rajarhat, promising to add over 6 million square feet of built-up space over the next decade to the city’s landscape.
The 45-acre township is going to be based on the theme of sports with an approximate population density of 35000 at Rajarhat Chowmatha on the 6 lane express highway connecting New town.The proposed township is 20.9 km from the central business district of Kolkata and 7.5 km from Bengal Silicon Valley. The developer intends to build pitches for football and cricket apart from a swimming pool and indoor sports arena for the residents of 10,000 dwelling units which will come up there. This theme based Greenfield Township Project will generate 7000 direct and 25000 indirect local employment opportunities.
Infrastructure cost of the project is going to be around Rs 250 crore, Saket Mohta, Managing Director of Merlin Group, said. Merlin is promising to hand over the first phase of 2,529 units in five years. The builder has priced the 2-BHK and 3-BHK apartments between Rs 29 lakh and Rs 40 lakh.
Merlin Group MD Saket Mohta
“Kolkata property market has remained resilient during the pandemic. There had been a major revival in sales of residential real estate projects in the 2nd quarter of 2020-21 riding on the back of resilient economy and vaccination drive by the Govt. People living in standalone houses, realized the need for shifting to apartments in gated community with all amenities required for modern living. Our sports city will be a self-sufficient township where people will get all ingredients to live on their own terms. We are in talks with leading hospital brands and Schools of international repute. Covid has brought a paradigm shift in lifestyle. People have grasped the importance of owing a spacious apartment with more rooms for online classes for the children and work from home facilities. Thus, the sales of spacious flats in a gated community are anticipated to continue this quarter and beyond. We are quite hopeful about the grand success of the sports city where people can elevate their lifestyle and fulfill their dream in sports", signed off Saket Mohta
As part of its marketing initiative, Merlin Group has launched a corporate football league christened RPL – RISE PREMIER LEAGUE to be played at the football ground on 23rd and 24th October under the mentorship of veteran footballers namely Manash Bhattacharya, Biswajit Bhattacharya, Prasanta Banerjee and Krishnendu Roy. Teams from 16 corporates namely TCS, Genpact, Wipro, Cognizant, HSBC, HDFC, British Telecom, PWC, FIIOB, Red FM, Big FM, Friends FM, Fever FM, Nuvoco Vista Corporate Ltd., Woodlands Hospital and the Merlin Group itself will participate in the two day football tournament followed by 2 exhibition matches.
