Two city youths jumped into the Hooghly from Vidyasagar Setu on Sunday afternoon and the plunge was captured on video by some friends standing on the bridge, which police believe was an effort to become social media sensations.

One of the youths who jumped is missing and the other was rescued by police.

The youth who is missing is Mohammad Zakir Sarder, 21, and the one who has been rescued is Dastgir Alam, 23, the police said.

“Sarder, a resident of Tiljala, had gone to Vidyasagar Setu with friends to jump into the river and get the act recorded for social media,” an officer of Hastings police station said.

Sarder’s family members mentioned in a general diary they lodged with Hastings police station that the youth and his friend Alam had jumped into the river from the bridge.

A purported video recovered by the police from one of the friends who was present on the bridge on Sunday showed at least three youths standing on the outer side of the railing of the bridge, chatting and contemplating jumping, police sources said.

“Alam is first seen jumping into the river, followed by Sarder. Alam plunged into the water and resurfaced within a few seconds. Sardar cannot be seen after the plunge,” an officer said.

A team from the disaster management group was deployed to rescue the two. Sarder was missing at least till late on Monday.

Police sources said there was no hint of foul play.

“The three friends who accompanied Alam and Sarder said they went to the bridge on motorcycles and parked the vehicles along the railing. All five had wanted to jump together holding hands. But only three could gather the courage to cross the railing and prepare to jump. Finally, two of them took the plunge,” the officer said.