There’s a large, important, cultural shift happening - one we’ve seen for a while in Gen Z, but it’s now expanding because of COVID-19. The pandemic has accelerated a generational shift in the way we date and meet new people, and we’ve learned that connection is enduring, and despite social distancing, Gen-Z will find a way to sustain it.
While dating and socializing out of quarantine looks different around the country right now, hanging out on Tinder is showing no signs of letting up, and members are letting their profiles do the talking.
Here’s everything that has been happening on Tinder in Kolkata.
2020 Made me Realise: Top 5 most adopted Prompts in Kolkata
To help members better introduce themselves to potential matches, Tinder recently released Prompts, a new in-app feature that lets members respond to questions or finish a sentence to display on their profile. Of all available Prompts, ‘2020 MADE ME REALISE’ had the highest adoption, signaling how much our daily lives have changed from every perspective--including how we gauge compatibility with potential matches on Tinder.
- 2020 made me realize
- The key to my love
- If you don't match with me, you'll miss out on
- Fun fact about me
- The one thing I won't take for granted again
Most Right Swiped Neighborhoods in Kolkata
Tinder analyzed data Kolkata to find out where members were getting the most Right Swipes. Don’t forget to increase your distance, since what even is physical proximity anymore?
- Ballygunge
- New Alipore
- Tollygunge
- Park Street
- East Kolkata Township
Most Right Swiped Emojis 🔥
Emojis help members visually express themselves, especially in a time where social distancing has us online longer and finding creative ways to stay connected. Tinder pulled the top 10 emojis used in bios by members in Kolkata, and yes the Face Mask Emoji has made the list! Welcome to 2020.
- ❤️
- 😉
- 😷
- 😎
- 😍
- 😋
- 😂
- 😁
- 😅
- 🙂
Most Right Swiped Cities in India
In this 2020 reality, where are Tinder members Swiping Right the most? Kolkata slides in at number 2 of the top 5 most Right Swiped cities in India.
- Delhi
- Kolkata
- Bengaluru
- Pune
- Mumbai
Top 5 Passport Destinations in India
Tinder Passport is typically a paid feature for Tinder Plus & Gold subscribers. Members can search by city or drop a pin on the map and you can begin liking, matching, and chatting with Tinder members in a destination of their choice. They can navigate between their current location and new destinations. This was made free for all Tinder members at the beginning of lockdown.)
Tinder made its Passport™ feature free through the early months of lockdown. By allowing members to temporarily change their location, Tinder Passport lets them connect with matches all over the country. Because social distancing doesn’t mean you can’t still connect with people virtually. The majority of Tinder members are using Passport to change location within the country, with Kolkata coming in at the 4th most frequent location members Passport into.
Most Right-Swiped Jobs in Kolkata
Tinder’s resident Psychologist, Sonali Gupta says, “The career choice can say a lot about a person's aspirations, their lifestyle and it also offers a glimpse into some of the qualities that a person may have, that led them to choose a particular profession. That's why career choice becomes a possible filter when it comes to choosing who you may want to connect with virtually.”
- Fashion designer
- Doctor
- Advocate
- Software engineer
- Entrepreneur
Methodology
The information included in this campaign represents overall Tinder trends, not the personal information of any specific, identified individual or member.
