New Town now has a brand ambassador. Filmmaker Haranath Chakraborty has been named for the role. According to Hidco sources, the paper work will soon be done.

“I have always felt there should be more than one cultural hub that the Rabindra Sadan-Nandan-Sisir Mancha complex represents in a big city like Calcutta. We want to make Nazrul Tirtha-Rabindra Tirtha a second hub. The chief minister has that vision too. To make that happen, we need someone who will speak for us, help us organise documentary film screenings and bring stars and directors over to New Town during the film festival. I have also heard he is into designing studios. He will help us in all these ways,” Hidco chief Debashis Sen told The Telegraph Salt Lake at a plantation programme in CC Block on Sunday.

Just as Bengal’s brand ambassador Shah Rukh Khan is not a resident of Bengal, so it is with Chakraborty, a Tollygunge resident. “I will come over whenever Debashis babu needs me to be present here and help out in whatever capacity,” he said. Chakraborty has made several hit Bengali films like Sasurbari Zindabad, Pratibad, Sathi and Nater Guru, starring the likes of Prosenjit Chatterjee and Jeet. He is also a core committee member of Kolkata International Film Festival.