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regular-article-logo Sunday, 29 September 2024

ICC sets process for media rights sale

ITT is for the Indian market only, with up to six packages available across TV only, digital only or a combination of both

Our Bureau Calcutta Published 18.06.22, 12:30 AM
A decision on the submitted tenders will be made by the ICC board in September

A decision on the submitted tenders will be made by the ICC board in September File Photo

The International Cricket Council (ICC) will release its first Invitation To Tender (ITT) document for media rights for the next cycle of events starting in 2024 on Monday. The ITT is for the Indian market only, with up to six packages available across TV only, digital only or a combination of both.

The special feature of the ICC rights is for the first time ever, men’s and women’s rights will be sold separately, and prospective partners can bid for 16 men’s events (over 8 years) and six women’s events (over 4 years), totalling 362 and 103 matches, respectively, in the senior category.

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“Interested parties will be required to submit a bid for the first four years of men’s events. However, they also have the option of bidding for an eight-year partnership,” the ICC said in a statement.

“International cricket consistently attracts huge audiences and that is driving significant interest from broadcasters for ICC events.

“We have more than one billion fans that passionately follow the game globally, and they will be looking forward to seeing the best players in the world competing for cricket’s most prestigious trophies.

“There has been significant growth in interest in women’s cricket over the last five years and we have made a long-term strategic commitment to accelerate that growth and unbundling the rights for our women’s events will play a huge role in that.

“We are looking for a broadcast partner who is excited by the role they will play in growing the women’s game and ensuring more fans than ever before can enjoy it,” ICC CEO Geoff Allardice said.

A decision on the submitted tenders will be made by the ICC board in September. The ITTs for additional markets will be released following that.

Several TV and digital players who failed to bag the IPL media rights earlier this week will be looking forward to laying their hands on the ICC rights.

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