Is it a TV or is it a picture frame? Samsung is making consumers ask the question once again as it has introduced the latest edition of its premium lifestyle TV, The Frame, a lifestyle-focused TV that’s art when it’s off and TV when it’s on.
The new model comes with customisable bezels, matte display, art mode and Samsung’s proprietary QLED technology to offer immersive entertainment. Designed to look like a slim picture frame, the TV blends seamlessly with the wall décor.
The TV comes with a built-in Art Store that allows you to curate your personal art collection from a growing library of over 1,600 pieces of world-famous art, including popular Indian folk art such as Madhubani from Bihar, Gond from Madhya Pradesh and Pattachitra from Odisha and Bengal. You can even upload and display your family or travel photographs or customise your pictures with five different mat layout options and a palette of 16 different colours to make them more realistic.
With the latest edition, natural light or ambient light reflection on the screen is now a thing of the past. This 4K QLED TV enables life-like colours, enhanced contrast and impeccable details with 100 per cent colour volume for exceptional picture quality — all this without the need to draw your curtains.
Powered by Quantum Dot Technology, the TV features Quantum Processor 4K, 4K AI upscaling capabilities, and SpaceFit Sound that auto-optimises sound settings after analysing the environment of your room.
The Frame TV is available in 43-inch, 50-inch, 55-inch, 65-inch, and 75-inch screen sizes on Samsung.com, Amazon, Flipkart and across leading retail stores. Consumers buying The Frame TV (upwards of Rs 61,990) will get free bezel worth up to Rs 7,690 with new The Frame TV models.
