Paying for apps and games on Google Play has become easier with Google introducing UPI Autopay as a payment option for subscription-based purchases in India. Introduced under UPI 2.0 by NPCI, UPI Autopay helps customers make recurring payments using any UPI application that supports the feature.

“Today, Google Play helps consumers transact safely and seamlessly in more than 170 markets. We have also been focused on removing complexities associated with finding and integrating local payments, including access to over 300 local payment methods supported in more than 60 countries,” Saurabh Agarwal, head of Google Play retail and payments activation (India, Vietnam, Australia and New Zealand) wrote in a blog.

UPI Autopay makes setting up subscriptions easy. After selecting a subscription plan for purchase, users need to simply tap on the payment method in the cart, select ‘Pay with UPI’, and then approve the purchase in their supported UPI app.

“With this launch, we aim to help many more people access helpful and delightful subscription-based services — while enabling local developers to grow their subscription-based businesses on Google Play,” said Saurabh.