April 2018 will forever remain an important moment for Spotify CEO Daniel EK. His company went public and he became a billionaire, which has helped fuel his other dream — a health startup.

Called Neko Health, the Swedish company’s effort (co-founded with Hjalmar Nilsonne) has resulted in its second office, this time in London. Its mission is to improve preventative healthcare with annual full-body scans and AI-powered insights that can detect conditions like heart disease and skin cancer.

People attending the centre have to invest in two things — one hour and £299. A series of scans and tests creates “millions” of data points that help determine your state of health, be it cardiovascular or metabolic.

The Spotify man would have turned to the startup earlier but was busy taking on Apple, YouTube and Amazon Music in the streaming wars. He met Swedish tech entrepreneur Nilsonne in 2017 at the Brilliant Minds event. Nilsonne too had similar goals.

What Neko is doing is not a new idea but the combination of better cameras, AI and data can bring about a significant change. According to Neko, AI-powered scans are equivalent to a dermatologist spending hours over someone’s skin, and the range of tests on offer makes it pound-worthy.

Sure, there is a chance that Neko will be compared to the now-disgraced Theranos, the blood testing start-up that made Elizabeth Holmes billions of dollars before she was sentenced to 11 years in prison for fraud.

Neko says its company is transparent about how it works. “We are not that motivated by helping you live to 95 instead of 90. We’re motivated by making sure that between 60 and 80 you have a great life, instead of a life filled with pain,” Nilsonne told The Daily Telegraph.

Kim Kardashian too is promoting something similar — Prenuvo. She described its MRI scanner as a “life-saving machine” in an Instagram post. Another, the New York-based Ezra, announced in February that it had raised $21 million to help it expand to 20 North American cities by year-end.