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regular-article-logo Monday, 23 December 2024

Snapchat is undergoing a redesign. Plus, My Selfie corner

During its Snap Partner Summit event, the redesign features were announced, which will roll out globally over time

Mathures Paul Published 19.09.24, 08:16 AM
The new ‘simplified’ Snapchat design. 

The new ‘simplified’ Snapchat design.  Picture: Snap

Snap is bringing a number of changes to the Snapchat app. There’s a major app redesign rolling out, plus new AI features.

During its Snap Partner Summit event, the redesign features were announced, which will roll out globally over time. The biggest change is that Snapchat is consolidating different sections of the app, bringing down the number of tabs to three (from the present five): Camera in the centre, chat on the left, and a ‘For You’ section on the right.

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The redesign, dubbed ‘Simple Snapchat’, will slowly roll out to Snapchat’s 850 million users. Snap Map will be accessible from the messaging tab, along with Stories from your friends and creators you follow.

The ‘For You’ feed will contain full-screen videos from publishers and creators, essentially blending Spotlight with content from media brands like The Wall Street Journal and Daily Mail.

The other noteworthy update is a new feature called My Selfie, which uses selfies to create AI-generated images of users and their friends. Snap is also rolling out a new “grandparents lens” that uses AI to imagine what you might look like as you age.

But remember…. When you use the feature for the first time, Snapchat prompts you to agree to terms that include using “you (or your likeness)” in ads. You can toggle the “See My Selfie in Ads” setting to off but 404 Media reports that it’s enabled by default once you agree to Snap’s terms.

Snap has made it clear that data related to personalised ads are not shared data with third-party advertisers. “Advertisers do not have access to Snapchatters’ Gen AI data in any capacity,” a Snapchat spokesperson told The Verge.

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