Samsung is taking AI seriously and giving it a big push. It can be seen at CES 2024, which is currently on in Las Vegas. For the South Korean company, it makes sense because it has fingers in several pies. Centered on the theme ‘AI for All: Connectivity in the Age of AI’, Samsung’s CES booth showcases how the company’s vision for AI can enhance experiences at home, at work, and everywhere in between. The showcasing is coming days ahead of the unveiling of Samsung’s next Galaxy S phones, which is almost certain to be called Galaxy S24 and the line-up may focus on AI.

Jaeyeon Jung, executive vice-president and head of SmartThings, has shown ways in which AI technology is impacting the relationship between users and their devices, including Samsung’s vision for SmartThings: The more Samsung devices a customer uses, the smarter those devices become and the better they can understand and support daily life. To make this possible, Spatial AI is important. SmartThings uses LiDAR on connected devices like robot vacuums to create digital floor plans so users can easily check the status and location of all their devices. And in March, SmartThings will roll out the upgraded 3D Map View for a more detailed experience on Samsung smartphones and TVs.

AI, in some form or the other, will be a part of Samsung products. Take the case of how it is transforming visual display products and digital appliances. For example, Samsung Neo QLED 8K QN900D boasts a built-in AI Processor, NQ8 AI Gen 3, equipped with an eight times greater AI neural network and a two times faster NPU than its predecessor.

Samsung has also made major upgrades to Ballie, the rolling AI robot first introduced at CES 2020. Ballie has now evolved into your AI companion capable of interacting with other smart devices to provide customised services, such as taking care of bothersome tasks or projecting images and videos on walls.
In the kitchen space, the company has its Bespoke 4-Door Flex Refrigerator with AI Family Hub+. This refrigerator boasts a 32-inch screen that features the new AI Vision Inside, which uses an internal camera to recognise up to 33 different food items that are put into and taken out of the refrigerator and suggests recipes using those ingredients.

Or Galaxy Book4 laptop series: Using AI capabilities, Microsoft Copilot connects the Galaxy Book4 series with Samsung Galaxy smartphone to make them work seamlessly together, so that it feels like just one device. Microsoft Copilot can find, read or summarise text messages from a user’s Galaxy smartphone and even automatically create and send messages on a user’s behalf directly from the PC.