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Samsung wins ‘appliance of the year’ award

Washing fabrics stained with oils of mysterious origin is never easy and when using a washing machine, one needs to get an eco-friendly option

Mathures Paul Published 19.12.23, 11:06 AM
Samsung is preparing for a year packed with device launches

Samsung is preparing for a year packed with device launches Picture: Reuters

Washing fabrics stained with oils of mysterious origin is never easy and when using a washing machine, one needs to get an eco-friendly option. Samsung appears to have nailed this aspect. India’s largest consumer electronics brand has won the ‘appliance of the year’ award for its top load EcoBubble Washing Machine at the National Energy Conservation Awards, hosted by Bureau of Energy Efficiency (BEE).

The five-star-energy-rated EcoBubble washing machine gets clothes clean using 73 per cent less energy and 19 per cent less water while the BubbleStorm technology helps detergent penetrate fabric 2.5x faster and gives 20 per cent better fabric care.

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“At Samsung, we make continuous efforts to promote sustainability and energy efficiency while reducing carbon footprint,” said Saurabh Baishakhia, senior director, digital appliance business, Samsung India.

By connecting the machine to the SmartThings App using Wi-Fi, the laundry experience becomes simple. There is something called Laundry Recipe feature that offers recommendations for optimal wash cycles based on information such as colour, fabric type and degree of soiling provided by the user, eliminating the need to guess which cycle is best.

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