Samsung is hitting the high notes as the company continues to bring out phones that have helped it remain the number one smartphone brand by value in India for the third straight quarter in 2024, according to Counterpoint Research.

It has been a year of plenty for Samsung in terms of smartphone releases. The year started with the appearance of the Galaxy S24 series, which brought in better-tuned cameras but, more importantly, Galaxy AI features that help users complete many tasks quicker than before. With July came Galaxy Z Fold6 and Galaxy Z Flip6.

In Q3 of this year, the Indian smartphone market achieved its highest-ever value led by Samsung, which accounted for 23 per cent market share, the research agency said.

“The market is increasingly shifting toward value growth fuelled by a premiumisation trend supported by aggressive EMI offers, and trade-ins. Samsung currently leads the market by value with a 23 per cent share, maintaining its position by prioritising its flagship Galaxy S series and enhancing its value-driven portfolio. To strengthen its market presence, Samsung is integrating Galaxy AI features into its mid-range and affordable premium models in the A series,” said senior research analyst Prachir Singh.