Samsung has partnered with Benow to enable consumers to buy Galaxy smartphones from their neighbourhood stores online. The new digital platform will also help thousands of offline retailers become a part of the online ecosystem and reach out to a larger base of consumers. More than 20,000 offline retailers have already signed up for the digital platform that enables consumers to buy Galaxy smartphones online from their neighbourhood stores.

To enable a dealer to become part of the new digital platform, Samsung shares the details of the dealer with Benow. Then the dealer gets a link on his/her mobile number. The dealer then registers for the platform and downloads the Benow app on which the dealer can make an online catalogue of bestselling Galaxy smartphones. This catalogue can be edited to add newer models. Once the catalogue is ready, the dealer shares the link with customers via email, SMS and WhatsApp. To order a new phone, all the consumer needs to do is place a request via the online link. The moment a customer places an order, the dealer gets a notification. The dealer then checks the Benow app to get customer details. After contacting the customer and finalising the deal, the dealer generates the payment link through Benow.