Shout “UNO” while driving your BMW. Mattel’s classic card game UNO will be revealed next week for in-car gaming in Cologne at Gamescom 2024. The game will roll out via the AirConsole platform to over 500,000 BMW and MINI vehicles over-the-air on August 21.

Mattel, AirConsole and BMW Group have turned UNO into a playable connected game in a brand-new environment: the car. Whether a family is at rest during a road trip or a group of friends stop to figure out their next move, stationary drivers can use AirConsole’s unique game controller system to connect any passenger to the game using their personal devices. Needless to say, it’s a group game, so up to four players can experience it. Vehicles must be in "park mode" to enable gameplay.

“We continue to increase the value of the overall digital experience for our customers,” said Stephan Durach, senior vice-president of the BMW Group Development Connected Company and Technical Operations.

Since 2022, the partnership between the BMW Group and AirConsole has been pioneering in-car gaming, bringing intuitive and innovative gameplay to BMW vehicles through the AirConsole platform. Its selection of games has grown since the introduction of AirConsole, with popular games such as Who Wants to Be a Millionaire?, which launched as an in-car world premiere in collaboration between Sony Pictures Television, BMW Group and AirConsole. AirConsole is available in current models with BMW / MINI Operating System 9 in combination with BMW Digital Premium / MINI Connected Package and with BMW Operating System 8.5 in combination with BMW ConnectedDrive Professional.