Clubhouse is now a part of life. The invitation-only audio-chat app has inspired LinkedIn to work on an audio networking feature, which will soon go into beta testing, the company has confirmed to TechCrunch.

LinkedIn members and creatives, it seems have been asking for more ways to communicate on the platform. “We’re seeing nearly 50 per cent growth in conversations on LinkedIn reflected in stories, video shares, and posts on the platform,” Suzi Owens, a spokesperson for LinkedIn, told TechCrunch while confirming its audio feature’s development. “We’re doing some early tests to create a unique audio experience connected to your professional identity. And, we’re looking at how we can bring audio to other parts of LinkedIn such as events and groups, to give our members even more ways to connect to their community,” she said.

Almost every big tech company is making audio-based platforms. Twitter’s Spaces feature is in roll out mode while Facebook is reportedly coming up with one and billionaire Mark Cuban too has an option. According to some reports, Spotify and Slack too seem to be in the game.

Spotify has announced that it’s acquiring Betty Labs, the company behind the live sports audio app Locker Room. With the acquisition, Spotify will be able to offer a bigger push in the audio space. Locker Room, which launched in October last year, is the place for sports fan chatter. The platform became a companion for sports fans during the pandemic.

According to reports, in 2020, some 21 million people attended an event on LinkedIn, and overall LinkedIn sessions increased by 30 per cent year-over-year. LinkedIn’s growth will continue as remote work and virtual events are here to stay.