A number of tech companies are exploring the electric toothbrush space, trying to make them cheaper, good looking and, according to them, more effective. Yet, it has remained for them just “another” product that’s not always taken seriously, especially when it comes to replaceable heads. So going with a brand that has enough expertise in the segment makes sense.

First thing to remember is that the best toothbrush is the one you are using because it’s something you are used to. At the same time, though a manual toothbrush can be used effectively, an electric option could be more effective and you have to apply less pressure.

Among Colgate’s many solutions is the ProClinical 500R Whitening, which comes with a few helpful features, especially multi-directional sonic vibrations and dual brushing modes (daily clean offers 30,000 strokes per minute while gentle clean offers 20,000 strokes per minute).

Placed in the higher price bracket, what you get is quality and performance. There is just about the right amount of care offered by 30,000 strokes per minute, which is enough to clean your teeth. There is even a timer to keep you moving. The brush has a sleek design, making it easy to grab.

There are a few other checkboxes it ticks. The brush head is the right size to clean the sides. Though longer battery is not a big deal, you still get enough charge to last a few days of usage. Included in the box is a travel case. But remember, unless you clean the front, back and top of your teeth, as well as between them, no toothbrush will be effective enough.

In case you are still looking for a toothbrush from a tech company, there is Realme M1 sonic electric toothbrush and the Mi Electric Toothbrush T100. Perhaps the biggest winning feature of the Colgate electric toothbrush (Rs 3,989 on the company’s website) is its expertise in the field... and that’s what matters.