She is one of Japan’s most cherished creations, sold across 130 countries, earning billions of dollars for the parent company — Sanrio. But did you know Hello Kitty isn’t a cat? She is an anthropomorphic feline-like girl and her backstory says that she lives in London and is close to her sister Mimmy, who is depicted with a yellow bow.

Enough talk. Apple Arcade has something special — Hello Kitty Island Adventure is inviting players into a super-cute (kawaii) in-game event.

Given India’s growing appreciation for kawaii culture and Japanese pop culture in general, the in-game is interesting.

The game has something for everyone. For adults, it’s nostalgia. Many fans who grew up with Hello Kitty will feel a rush of nostalgia as they step into this in-game Hello Kitty activation.

For kids, it can be a magical and educational world. Hello Kitty Island Adventure offers an interactive world filled with fun activities that celebrate kindness and friendship.

The in-game event comes with new outfits, foods, and furniture. Players can customise the party with special anniversary outfits, cute furniture, and foods that reflect Hello Kitty’s aesthetic.

There are other updates on Apple Arcade. After all, Halloween is around the corner. Here are a few things we are interested in.

Temple Run: Puzzle Adventure — Scarlett has uncovered a collection of new and challenging puzzles to solve. Runners can test their skills against these 100 new and diabolical challenges, in addition to new weekly temple tournaments with new objectives.

Rabbids: Legends of the Multiverse — Kick off the Halloween-theme in-game event, running until November 1 and featuring two new cards (Jolly Ghost and Horseless Knight) to unlock.

Jetpack Joyride+ — Collect booster power-ups and outrun the scary Tidal Terror in Jetpack Joyride+’s Halloween-themed event. Players who survive each stage will earn some sweet rewards.

Crayola Adventures — Creep into the Halloween season with a spooky new story (Monster Manor), frightfully festive decorations, and terrifying new costumes and accessories.

Temple Run+ — A spooky Halloween fright haunts The Temple, bringing limited-time Halloween-themed challenges.

Lego Duplo World+ — Players can enjoy Halloween-themed puzzles and play the Pumpkin Hunt mini-game in Number Train.

Japanese Rural Life Adventure — A new area set in a mysterious world where spirits live has been added.

Simon’s Cat: Story Time — Try out 50 new levels, along with a new seasonal feature, Bombs Away, where players build and activate bombs to reach the grand prize.