One keeps hearing that Apple unlocks creativity. Be it a photographer, musician, filmmaker, artist or writer, there is always a tool from Apple. If you don’t believe us, you need to attend India Art Fair 2024.

Consider Aaron “Myles” Pereira, a multidisciplinary artist, musician and live performer. What he does is unique: he designs interactive soundscapes, working with Ableton Live and Logic Pro X for music production and audio engineering.

Pereira’s partner in art is Ameya Shinde, a trained visual artist whose inspiration is found in people and places. The tools of his trade are Apple Pencil and iPad Pro.

Or take the example of writer and artist Dhruv Jani. His video game installation is titled ‘It Takes A Long Time To Grow A Mountain’ in which players are sent on a subterranean quest to discover the seed that spawned the Western Ghats mountain range. His tool is the MacBook Pro with M3 Max. Whimsical? Sure. Effective? Highly.

Joining the conversation is muralist-illustrator Sadhna Prasad and her project ‘I’ll Be Back’. Using Procreate and Procreate Dreams on iPad Pro, she created a large-scale mural that shows two worlds — one is the result of unsustainable living and the other is the outcome that comes from learning to mend our ways. Prasad is no stranger to the Artivive app that helps in turning the mural into an interactive augmented reality (AR) experience. Armed with an iPad Pro and Apple Pencil, she is always on the move.

They are no ordinary artists though it’s the ordinary world and people who offer them an extraordinary vision of how things could be. The work by this year’s digital artists in residence will be on display at the Digital Residency Hub within the The Studio, where the artists will also lead their own Today at Apple sessions guided by the theme ‘Forces of Nature’, on till February 4.

Prasad’s session — ‘Reimagine the Natural Order’ — will encourage those in attendance to collaborate on an original new symbiotic piece that’s inspired by her interactive mural, using iPad, Apple Pencil and Procreate.

Keeping Jani busy will be ‘Origin Stories’, which will allow attendees a peek into his creative process and invite them to create their own piece of playable fiction using iPad.

Pereira and Shinde’s ‘Lessons in Birdsong’ session too will involve attendees, allowing them to use iPad, Apple Pencil and Procreate to design their own visuals inspired by a sonic library of diverse sounds.

Art and Apple go beyond these three sessions as visitors to the fair can also join interactive Today at Apple workshops hosted by Apple Creative Pros from Apple Saket in Delhi.

In case you are wondering, Today at Apple is a global programme offering free sessions to attendees to unleash their creativity. It’s hosted at Apple Store locations and that includes Apple BKC in Mumbai and Apple Saket in Delhi.

To celebrate the India Art Fair’s 15th anniversary, Arboretum — a public installation by renowned Delhi-based artists Thukral & Tagra — will let visitors create their own digital garden using iPad.

‘Forces of Nature’ also highlights a meeting point for Apple and sustainable environmental goals. The company has a well thought out approach to product decarbonisation that prioritises reducing greenhouse gas emissions from the three biggest sources across the product life cycle — electricity, materials, and transportation.

Take the case of MacBook Pro, which is built to last. The enclosure is created from a custom alloy that uses 100 per cent recycled aluminum, making it very durable. MacBook Pro also uses 100 per cent recycled rare earth elements in all magnets, and 100 per cent recycled tin soldering and gold plating in multiple printed circuit boards. MacBook Pro is also free of numerous harmful substances such as beryllium, brominated flame retardants, and mercury, and 100 per cent of the wood fibre in the packaging is recycled or comes from responsibly managed forests.

Then there are iPads that are designed to minimise their impact on the environment and include 100 per cent recycled gold — a first for iPad — in the plating of multiple printed circuit boards, as well as recycled aluminium, tin, and rare earth elements.

Apple has expanded its use of recycled aluminium and the company is now using 100 per cent recycled aluminium in the enclosures and cases of our most powerful devices — Mac mini, the 14″ and 16″ MacBook Pro models, MacBook Air, all iPad models.

Everything ties in with the fact that the company is carbon neutral for global corporate operations, and by 2030, plans to be carbon neutral across the entire manufacturing supply chain and all product life cycles.

Interested? You can participate in any Today at Apple sessions or artist talks by signing up online.