Exclusivity. Every streaming service is aiming for it and Apple Music is no stranger to the tool. The popular music streaming service is going out of the way to woo users with exclusive content, which now comes in the form of Apple Music Sessions that involve top musicians. Going that extra mile is the implementation of spatial audio and Apple Music subscribers also have exclusive access to the videos of the performance. Making a start to the series are two of the top country musicians — Carrie Underwood and Tenille Townes playing favourites and covers in Apple’s Nashville studio. Such sessions are being recorded at Apple Music’s studios around the world, allowing artistes to reimagine and recreate hits from their catalogue.

During her sessions, Underwood performed her hit Ghosh Story, a stripped-back version of Blown Away, and a cover of Ozzy Osbourne’s Mama, I’m Coming Home. “I’ve always thought it felt a lot like a country song, and I’ve wanted to cover it for a long time. This was a really fun opportunity for me to be able to finally make that happen. I hope we’ve done Ozzy proud and I hope he likes it.” Country singer-songwriter Tenille Townes performed her hits Same Road Home and Somebody’s Daughter, as well as a gritty, soulful cover of Etta James’s At Last. Future sessions have been lined up, which include Ronnie Dunn and Ingrid Andress. Besides, Apple also plans to expand the series into other genres of music in the future. These sessions will serve as competition to Spotify Sessions.