At WWDC this year, Apple announced its take on having an artificial intelligence suite. Called Apple Intelligence, the features are expected to arrive with the launch of the next set of iPhones later this year. Meanwhile, Apple has signed the White House’s voluntary commitment to developing safe, secure and trustworthy AI. The company has the capability to put generative AI in front of its over two billion users.

The voluntary AI agreement promotes the safe and responsible development of AI and already many of the other big tech players in this space are a part of it, like OpenAI, Amazon, Google, Microsoft, Meta, Adobe and Nvidia.

Since it’s frequently targeted by federal regulators, Apple wants to signal early that it’s willing to play by the White House’s rules on AI.

The guidelines of the agreement are not legally binding but it represents a step towards self-regulation. For Mac users, Apple’s commitment comes at an exciting time, as the company prepares to launch Apple Intelligence in new software updates this fall. M-series Apple silicon chips in Macs and iPads, as well as other devices, like iPhone 15 Pro and newer handsets, will support it.

Being of voluntary nature, these guidelines ensure there are no penalties for non-compliance or enforcement mechanisms in place. The agreement, however, requires companies to share the results of AI system tests with governments, civil society and academia, promoting transparency and peer review.