One of the most awaited moments for shoppers is here — Amazon Prime Day (July 26-27). This is the fifth anniversary of Prime in India and the event has gone from being a small one to a moment of festivity among shoppers looking for a good deal. Today and tomorrow, all you need to do is keep your debit and credit cards ready to shop till your phones run out of charge. But first, here’s what Akshay Sahi, director, Prime and delivery experience, Amazon India, told us about the big event.
Akshay Sahi, director, Prime and delivery experience, Amazon India
With the pandemic continuing, how will Amazon Prime Day 2021 be different?
Given the importance we place on protecting health and safety of our employees, customers and sellers, now seems to be the best time to do Prime Day in India as the situation improves. We believe it’s the right time to help customers, sellers and partners discover joy while they stay safe.
Coming to the fifth anniversary of Prime in India, the two-day event, will deliver best deals and savings across categories, including smartphones, consumer electronics, TVs, appliances, Amazon devices, fashion and beauty, home and kitchen, furniture, everyday essentials and more to Prime members, along with new launches, the best entertainment benefits with a variety of new blockbuster titles from Amazon Prime Video, playlists on Amazon Prime Music, exciting content from Prime Gaming, new titles on Prime Reading and more.
How has Prime Day changed the way businesses work?
We will continue efforts to empower and support lakhs of small and medium businesses (SMBs) to bounce back from the economic disruption owing to the pandemic and help generate customer demand for products offered by lakhs of sellers, manufacturers, start-ups and brands, women entrepreneurs, artisans, weavers and local shops. Prime members can discover joy by shopping for unique offers and deals from hundreds of young emerging brands from Indian start-ups under Amazon Launchpad, over a million artisans and weavers from Karigar, 680,000-plus women entrepreneurs from Amazon Saheli, 50,000-plus neighbourhood stores from local shops on Amazon and lakhs of other small sellers from all over India.
Our marketplace has grown to over 8.5 lakh thriving sellers from across the country. Just in the last 18 months, over three lakh businesses went online with Amazon, over 50K offline local stores joined the Amazon marketplace in the last few months, over 75K new SMBs joined using local languages, and we created more than 300K jobs during this challenging time.
Now that Prime Day has taken place for quite a few years in India, how big has the occasion become?
We introduced Prime in India in July 2016. Since then, we have laid the foundation for an exclusive world of shopping and entertainment for customers in India. Over 91,000 sellers from over 5,900 pin codes saw success during Prime Day 2020; more than 62,000 were from non-metro and tier-2 and tier-3 cities across India, and 31,000 sellers witnessed their highest sales.
More about it
Prime members: Shopping and entertainment trends in Bengal
• Popular brands in the pantry category are Fortune, Tata, Vedaka, Harpic, Vim, Sunfeast, Aashirvaad, Daawat, Surf Excel, Kohinoor, Colgate and Maggi.
• Popular brands in the beauty category are Lotus, Biotique, Nivea, L’Oreal Paris, Vaseline, Mamaearth, Parachute, Park Avenue, WOW and Vega, among others.
• Popular consumer electronics brands in the city are boAt, Digitek, Panasonic, Amazon Basics, Duracell, Mi and Portronics, among others.
• Members grabbed the best deals in Amazon Fashion and enjoyed shopping for brands like Jockey, Aurelia, Myx, Symbol, Paragon, Crocs, Puma, YouBella and Flite, among others.
• Prime members here love Amazon Originals series, such as The Family Man and Mirzapur and movies like Mumbai Saga, Coolie No.1 and Tenet.
