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Regular-article-logo Friday, 22 November 2024

Assam tea flavours to promote wellness

A tea tasting session, was organised by the city chapter of Young Indians in association with Apeejay Tea Ltd

Our Special Correspondent Guwahati Published 04.02.20, 07:05 PM
Razi Khan of Apeejay Tea conducts a tea-tasting session

Razi Khan of Apeejay Tea conducts a tea-tasting session Telegraph picture

The Guwahati chapter of Young Indians (Yi) wants to take the Assam tea-tasting platform to other cities of the country.

Tea with Yi, a tea tasting session, was organised by the city chapter of Young Indians in association with Apeejay Tea Ltd on Sunday evening here in the city.

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“We hope to carry this Assam tea tasting and learning platform to other cities as a unique offering from Yi’s Guwahati chapter. Apeejay Tea, being one of the largest tea producers and with its rich history, expertise and knowledge base is an ideal partner in this initiative. The session helped us understand how special Assam tea is. It explains why we should treasure this comforting cup and make every effort possible to make it the most sought after beverage in the world,” said Abhimanyu Khetawat, the chair of the Guwahati chapter.

Razi Khan, the director, sales and marketing, Apeejay Tea Ltd, conducted an elaborate tea-tasting session and shared his expertise with the tea enthusiasts who congregated at the event.

On Assam tea, Khan said, “Nothing can replace Assam tea as it has an inherent quality which comes from the soil. The Brahmaputra adds immeasurable value to the soil, contributing greatly to the briskness and a bright yellow colour to your cup of tea. The Assam second flush orthodox, mellow and intensely flavourful often referred to as tippy tea whilst the CTC is malty, brisk and full bodied, high on anti-oxidants, are one of the best teas in the world.”

Thirty varieties of tea from the best gardens of Assam were presented at the tea-tasting session, along with a wide range of herbal teas from Typhoo, India’s premium brand in the tea and wellness category.

“Millennials these days are not interested in black tea and we need to reach out to them because it is one of the healthiest and most versatile of beverages,” Khan said.

At the event, Apeejay Tea presented other exotic varieties from its own tea gardens in Assam.

This included Raspberry jam, first grown in Apeejay Tea’s Estate Khobong, where the bushes have an inherent sweetness which gives the tea a jammy character, later developed by other tea companies as well.

The session saw a significant number of persons attending, ranging from amateurs to tea enthusiasts who were introduced to different kinds of aromas and tastes.

Young Indians is an integral part of CII, formed in 2002 as a pan-India platform for young Indians to realise the dream of a developed nation.

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