Grammy-nominated pop star Troye Sivan features in GAP’s Fall 2024 campaign
The campaign also features dance group CDK Company, with direction and choreography by Sergio Reis
Published 26.08.24, 11:08 AM
The popular American apparel brand GAP has just launched its
Fall 2024 campaign — ‘Get Loose’ — featuring global pop star Troye Sivan and
the dance group CDK Company, with direction and choreography by Sergio Reis.
Set to Thundercat’s viral hit ‘Funny Thing’, the campaign film, shot by Dan
Martensen, reunites Sivan and Reis, showcasing original choreography with
dancers in baggy and loose-fit denim, inspiring free movement and personal
style. Troye Sivan sports the Men’s Baggy Jean in a rigid dark wash with the
Supima® Relaxed Tee in white. For his second look, he dons the ’90s Loose Cargo
Jean in brown, styled with the Heavyweight Zip Hoodie and Corduroy Jacket.
GAP’s fall denim collection embodies confidence and self-expression, with
performers highlighting the versatility of the new denim assortment and
celebrating a “get loose” mindset. Check out the full collection here.
— Jaismita Alexander
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