Harshil Shah, a member of the youngest generation in the five-generation family diamond business, along with his father Dimpal Shah, launched Natures Diamond in Calcutta on May 11. It is the first-ever retail store of lab-grown CVD diamond jewellery from the Mumbai-based real diamond brand, Lucky Diamonds. Spread across 800sq ft., the store at Fort Knox was inaugurated by actress Richa Sharma. The store houses a variety of jewellery collections starting from nose pins and earrings to hand jewellery and complete necklace sets.