With this modern turn and evolution of different agencies and entrepreneurs, creative minds have made a space for themselves with determination and sincerity, much like the founder of Sculpt Boulevard, Geetika Verma.
A journey of starting an agency from scratch and taking it to grow from strength to strength. Guided by positive leadership skills and a passionate and creative working environment, this entrepreneur and her team has evolved into an agency working with reputed brands and developing their enterprising presence online.
Founded by Geetika, Sculpt Boulevard came into being in 2017. The dynamic agency completing 4 years since inception has now made a position of delivering result-oriented marketing and increase in brand identities. With independent and creative solutions created from strategic thinking and design-based ideas, the agency ensures high growth for all brands.
Speaking about her beginning she added, “The expansion of technology in every industry and market has made an honourable space for digital marketing and PR for all brands across industries. We analyse their sales funnel to find the digital sweet spots and gaps to ensure that every interaction along the customer journey is effective - ultimately, we believe to drive scalable and sustainable growth, each interaction should be delivered through a combination of emotive storytelling and intelligent planning.”
Geetika, at her agency, believes in digging deep to unravel every brand and wrap it with freshness, innovation and contemporary industry and market insights - it is on its mission to target the correct audiences and make sure that every brand they work with have their own unique identity on all digital platforms and reap the benefits of this digital era. As they design new visual codes to enhance the personality of a wide range of products while boosting overall consistency and brand visual equity, this strategy has proved to be highly lucrative for her company and her clients.
Geetika also states that “With an overwhelming response and positive outcomes, we are now expanding the agency one-step forward to seamlessly blend creative outputs with technology, developing various mediums of engagement for brands, which include innovations in mainstream advertising, digital communication, dynamic video production, content development, an economical yet ecological packaging, responsive design and much more to broaden our horizon and be equipped to provide our clientele the very best on all media platforms”.
Geetika appreciates the successes and learnings from the mistakes while calling her team her support in her success. Intending to lead from the front and focus on the growth with each brand, unique and innovative campaigns along with a culture of considering client needs first, Sculpt Boulevard is being enriched and moulded with hard work to be a prototype as one of the most evolved marketing agencies today.
The goal of the dynamic agency is to offer a holistic approach to branding with a suite of services under one roof. They lead companies from idea to market launch starting with brand strategy, messaging and tone, and then on to visual identity, art direction, content production and commercial display.
“In a competitive market such as social media, finding your footing in every platform takes time, while we continuously aim to speed up this process with creativity and goal-oriented execution,” said the founder during the interview.
Working on the positive learnings of this agency, Geetika is now introducing a parallel company that only focuses on Digital PR, known as PR Cartel. A complete firm dedicated to PR for all industries and businesses, it aims to offer streamlined strategic communication through sector-specific and top-tier publications to businesses globally.
With these brands unravelling success in their different sectors, Geetika has resumed being a Digital Creator with renowned brands. Stepping into the world of digital creation yet again, she plans to do meaningful influencing to stand out from the crowd with radical authenticity. With successful collaborations done in the past with brands such as M.A.C, MI, Nokia and Kama Ayurveda to name a few, she adds by saying “I plan to nourish my personal brand successfully with relatable products and genuine brand collaborations culminating to long term engagement and profitable results on both ends”.
Taking over the digital sphere one step at a time, she aims at leading the growth of the agency through focused positioning, operational innovation, and culture of enrichment working towards making Sculpt Boulevard the model for how media and marketing agencies should, and will, evolve in the future.
As she said, “Building a brand requires passion, expertise and industry knowledge that’s why we are always researching and analysing the trends - there’s no crystal ball — strong consumer insights keep us ahead of the curve we turn the subjective creative process into an objective one, if you can dream it, we can achieve it together”