KFC India and Hero Indian Super League (ISL) have collaborated for KFC Street Football, a platform which will give young football players and fans across India a scope to showcase their talent and passion for the sport. The event was unveiled in Kolkata at the Vivekananda Yuba Bharati Krirangan (Salt Lake stadium) where rapper Cizzy (right) delivered an energetic performance. From December, football fans interested in taking part in the event will be able to post online videos of their football moves with the hashtag #KFCStreetFootball. ISL spectators will also get the chance to participate in on-ground challenges. Top performers will get to perform at half-time during the games. Star footballer Bhaichung Bhutia, said, “India has an unexplored reservoir of football talent, especially at the grassroots level. With the Hero Indian Super League and the introduction of KFC Street Football, we are looking at the first-ever platform in the country that allows young football enthusiasts to showcase their talent to a national audience. I am thrilled to announce this unique collaboration and look forward to an amazing gaming season this year.”
